Interesting News

The Creator Collective—a New Wave of It Hairstylists Handpicked by Jen Atkin

I don’t know about you, but I’m currently covered in Jen Atkin. Or, at least, Jen Atkin’s essence. It just so happens my most recent archived post on Instagram was of Hailey Bieber’s wedding hair (Jen Atkin), my hair is three days deep in the best oil-absorbing dry shampoo on earth (Ouai Super Dry Shampoo by Jen Atkin), and, last but not least, another delicious new drop from the brand, the Body Crème, is slathered all over my legs and arms. Apart, perhaps, from iconic hairstylist Sally Hershberger, Jen Atkin is the first female hairstylist to hold household name recognition, and without question, she’s one of (if not the) most influential hairstylists in the world. And really, she’s just getting started.

Between cultivating one of the most sought-after hair résumés in the industry (featuring some of the buzziest names like the Jenners, Kardashians, and Hadids no less), in her spare time, Atkin has been busy and never without multiple projects up her sleeve. In 2014, she founded Mane Addicts, the top digital content platform for all things hair inspiration and hair education, and two years later she launched her own haircare line, Ouai, which immediately amassed a cult consumer following. Another professional side hustle? Using Instagram to stalk the latest and greatest artists in the hair industry, a practice that inspired her most recent Mane Addicts venture, Creator Collective.

Here’s the gist: Atkin personally scouted and selected six world-class celebrity hairstylists to cater to Mane Addicts’ overwhelming number of clients, brands, and creative partnerships. Brittany Sullivan, Cash Lawless, Ruslan Nureev, Kathleen Riley, Amanda Capomaccio, and Irinel de León represent a new generation of stylists and content creators who partner with top celebrity talent and will be continuing the legacy, influence, and partnerships Atkin’s spent years paving within the hair industry. We spoke one-on-one with Atkin to get the exclusive scoop on the inspiration behind Creator Collective and to find out what each of the six artists brings to the table. Keep reading for everything you need to know in Atkin’s own words.

Interesting News
Interesting News